History

Crystal has always sought to make skiing and snow sports more accessible, more fun and better value.

We were founded in 1981 as a ski and snowsports specialist taking UK customers to European ski resorts, complemented by a summer programme focused on European lake and mountain destinations.

Skiing had always been a pastime associated with the well off, but Crystal set itself apart by offering unbeatable value for money. Over the next 15 years the company grew rapidly and by the 1990s Crystal had become the largest ski operator in the UK, a position it still holds today.

Following various changes of ownership, Crystal was acquired by Thomson Holidays in 1997. After the merger of Thomson with First Choice Holidays in 2007, Crystal became one of the largest brands in the Specialist & Activity sector within TUI Travel PLC.

Today, Crystal Holidays takes more than 200,000 people to some of the best ski and summer resorts in Europe and North America.

Over the years Crystal has always stayed true to its passion for the mountains. Ski is the company’s focus and this continues today, with the widest choice of accommodation of any UK operator. Crystal Finest was launched in 2007, moving us into more luxurious territory, while still maintaining a focus on affordability.

Crystal’s lakes and mountains programme is growing too, having been relaunched as Crystal Summer in 2010 to include the Canadian Rockies as well as Croatian beaches.

We have always prided ourselves on offering innovative products and concepts, the most recent of which are the much-imitated Crystal Ski +, ‘what-you-see-is-what-you-pay’ online pricing and the industry-first Crystal iPack – online resort information that’s available 4 weeks pre-departure over the internet. Winter 2010/11 also saw the launch of our Overseas team using the social media service Twitter to give updates to customers.

With our decades of experience and unrivalled enthusiasm for providing customers with outstanding holiday experiences, allied to our backing as part of the world’s largest travel company, TUI Travel PLC, we’re confident Crystal will continue to maintain its number one position for many years to come.

Have a look below to see our Crystal brochures through the decades…

  • Ski 1982Ski 1982
  • Ski 1993Ski 1993
  • Lakes and Mountains 1994Lakes and Mountains 1994
  • Lakes and Mountains 1999Lakes and Mountains 1999
  • Ski 2003Ski 2003
  • Lakes and Mountains 2004Lakes and Mountains 2004
  • Finest 2005Finest 2005
  • Ski 2006Ski 2006
  • Lakes and Mountains 2007Lakes and Mountains 2007
  • Finest 2009Finest 2009
  • Ski 2010Ski 2010
  • Summer 2011Summer 2011