Before joining in 2014, Caroline had held a number of senior marketing roles, from time in the not-for-profit and financial services sectors, to five years in retail with the John Lewis Partnership. This was followed by a few years in consultancy helping clients like Pepsi-Co, Aviva and Heineken to build their own marketing capabilities. Having spent her life obsessing about travel, Caroline decided it would save time to combine the two. So in 2014 she joined TUI Group’s Sunsail as their Head of Global Marketing. In her current role she oversees the Brand & Marketing Communication strategies for Crystal Ski Holidays and Thomson Lakes and Mountains, including execution across paid, owned and earned channels, and the content and design teams.
Never one to sit still for long, sailing and skiing are top of her family’s hobby list. And her eight year old twins keep her firmly anchored within the Unstoppables.