To celebrate the launch of a new multi-faceted campaign* highlighting the winter activities and products available within the Province of Alberta in Western Canada, Crystal Ski has some great packages for ski, board and snow enthusiasts. The forthcoming winter season, sees a number of new lifts, upgrades, refurbishments and activities available across the world class ski resorts of Banff, Lake Louise and Jasper in the Canadian Rockies.
Marmot Basin in Jasper has continued its commitment to sustainable growth and for 2011/ 12 this has introduced two new lifts. The new Paradise High Speed Quad will service the upper area of the mountain and the new School House Triple Chair will be a great improvement to the learning area and so ensure Marmot is ideal for beginners and powder hounds alike. Combine the skiing and boarding in Jasper with Canyon Crawling in Maligne Canyon or snowshoeing across Medicine Lake and not forgetting some fantastic après ski in Jasper town site and the new spa at the Fairmont Jasper Park Lodge. Marmot Basin is due to open on Friday 11th November.
A week’s stay at the Astoria Hotel in Jasper costs from £835 per person including flights from Heathrow to Calgary and airport transfers departing on 18 January 2012.
For visitors looking for the great drive and adventure, Jasper’s ski area Marmot Basin can easily be combined with a trip to Banff with a trip down one of the world’s most beautiful drives, the Icefields Parkway. Banff National Park is home to the three ski hills of Mount Norquay, Lake Louise and Sunshine Village, commonly combined as SkiBig3. Renowned for champagne powder surrounded by breathtaking scenery, the three hills encompass 8,000 acres of skiable terrain suitable for any sort of skier, from gentle groomed runs perfect for beginners to some of the world’s most extreme in-bounds challenges.
The 11 days ‘Alberta experience ski package’ combines four nights the Fairmont Banff Springs, three nights in the Fairmont Chateau Lake Louise, three nights in the Fairmont Jasper and costs from £1259 per person (based on four sharing). It also includes flights from Heathrow to Calgary departing on 11 January and fully inclusive car hire.
In 2011/12, visitors can enjoy the $2 million CDN upgrades which have taken place at Sunshine Village and include a new lift, a facelift for Rogers Terrain Park and the development of the Creekside Restaurant and Bar at the base of the gondola. Over at Mount Norquay, the famous Mt. Norquay Teahouse has been reopened. Located at an elevation of 6,900 ft and a Marilyn Monroe favourite, the Teahouse can be reached by skiers and non-skiers on a chairlift-gondola hybrid known as the American and so provides a perfect meeting off point amidst spectacular views. Lake Louise will once again be hosting one of the first World Cup Races of the season (26th November – 4th December 2011), thanks to the guaranteed quality of the snow and with the purchase of additional grooming machines, visitors will experience even more freshly groomed runs on a regular basis. Lake Louise was also the chosen destination of the Duke and Duchess of Cambridge for some rest and relaxation during their recent visit to Canada.
All three ski hills are due to open early November** and visitors to the area can take advantage of the Tri-Area ski pass of SkiBig3. The Tri-Area pass allows skiing / snowboarding on all three hills and NEW for this season includes snow-shoeing, snow-tubing and sight-seeing on Mount Norquay as part of the pass. The Tri-Area pass also includes the new and improved ski bus shuttle service for the 2011/12 season.
A week’s stay at the Banff Inn in Banff costs from £795 per person including flights from Heathrow to Calgary and airport transfers departing on 21 January 2012 (based on four sharing).
For those less interested in ski and board, this season there are some fantastic new developments, festivals and season long activities for winter enthusiasts to love in Banff and Lake Louise. Spend the day dog-sledding, ice-skating on Lake Louise, or spotting wildlife whilst snow-shoeing or from the Lake Louise Gondola. If high adrenalin is required, ice-climbing is increasingly popular throughout the Park and is available for all abilities. After a day of winter activities, the Upper Hot Springs offer fantastic relaxation and Rocky Mountain Cuisine is a must to be savoured in restaurants across Banff. The Ice Magic Festival in January (20th – 22nd) in Lake Louise offers visitors the chance to watch internationally renowned teams compete in the Ice Sculpture competition.
*The Travel Alberta Reboot campaign in partnership with Crystal Ski launches on Monday 17th October and includes a range of components including TV advertising, in tube underground advertising, posters at over ground rail stations across the South and East of England and online and social media elements. The campaign is designed to drive business for the forthcoming ski season and highlight the variety of product available.
**The Lake Louise Ski Area – Nov. 5th, Sunshine Village – Nov. 10th, Mount Norquay – November 5th Cascade quad weekend operation only until Friday December 2nd when the rest of the resort will open with full services
To book visit www.crystalski.co.uk/albertasnow or call 0871 231 5644
For more information on Alberta, visit www.travelalberta.com
For images, further information on the campaign or skiing in Alberta or to arrange a press trip, please contact
PR Consultant – Travel Alberta
T: 07974 306 579 / E: firstname.lastname@example.org
And for further information on Crystal Ski, please contact
Marion Telsnig, Head of PR
T: 020 8939 5027 / E: email@example.com