Crystal debuts at Italian catwalk

(Italy, 18 Nov 2014): Last night, Crystal Ski Holidays unveiled their brand new uniform for the over 700 overseas employees at a sparkling launch event in the Italian resort of Garda on Lake Garda. The new ski wear was presented in true Italian style during a catwalk show and earned cheers and applause from the Crystal crowd.

The new ski jackets and ski pants feature the fresh new Crystal brand colours of vibrant green, purple and black, and the illustrated mountain landscape. Bringing to life the expert and fun personality of Crystal visually in the teams who will wear them in the resort.

“The requirements were multiple” said Crystal overseas director Nikki Hooper. “The jackets and pants need to be functional for life in the mountains as well as hard wearing, technical gear that would see us through several seasons. And of course we wanted to bring to life our fab new brand too. We chose Avalanche, who provided us with excellent outerwear previously, so have built upon this with our latest kit.”

Avalanche Leanora Jones-Parry “Avalanche is proud to supply Crystal with their new uniform. We work with lots of professionals and corporate companies in the mountain industry and Crystal is a very valued client to us. Being part of the Crystal rebranding process gave us the opportunity to create a fresh vibrant and fun uniform, whilst maintaining the quality and technical requirements necessary.

Our goal was to give the uniform a unique design which provides Crystal with its own identity. It was a great challenge and we are thrilled with the end result.”

“One thing’s for sure, they certainly won’t blend into the background,” added Nikki.

The previous ski wear was donated to four charities: in France, the items were sent to the ‘Entraide Internationale des Scouts’ – the International Scouts movement who sent the clothing to Burkino Faso, Armenia and the Ukraine to keep people warm. The Italian items were sent to the Crocce Rosse (Red Cross), the Austrian to Cold Climate Relief charities and in the UK to Disability Snowsport UK.

END

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