This week the new Crystal Ski Holiday brand won two silver Transform Awards for brand consolidation and best visual identity in the tourism sector. In October 2013 Crystal teamed up with a leading design company, SomeOne, to give the ski brand a fresh new look. Transform awards recognise excellence in rebranding and brand repositioning in Europe.
Tamsin Todd, Managing Director of Crystal, said, “We are pleased and proud to have won this award. The whole Crystal team pulled together and worked hard alongside our design agency, SomeOne, to launch the new brand in time for the winter ski season. The fresh brand has been well received by our customers and it’s working really well across our digital channels as well as in print and in resort.”