- Northerners prefer Austria whilst southerners head to France
- Passo Tonale in Italy is a family favourite
- Most couples love Austria
- Strong early bookings for next season
3 June 2019 – The UK north v south divide is always a hotly debated topic but news from Crystal Ski Holidays shows there are big differences on where the different regions choose for their perfect ski break. The season has come to an end so it’s a perfect time for the UK’s leading ski operator to take a look back at a successful winter season.
Winter 2018/19 saw 32% of bookings enjoying Austria with France in hot pursuit at 30%. Val Thorens came out as the favourite resort for customers.
North v South
The differences between the north and south were very clear with those based in the north of the UK choosing to spend their time mainly on the Austrian slopes. Mayrhofen and Zell am See were hot favourites and some also chose Borovets in Bulgaria. France was the country of choice for most southerners with the top resorts of Tignes and Val Thorens.
Families v Couples
The divides didn’t end there. Crystal Ski Holiday’s top resort for families was Passo Tonale, Italy with Zell Am See, Austria the resort of choice for couples.
Passo Tonale welcomed more Crystal customers than the previous winter and the most popular accommodation for families, mainly due to the excellent childcare provisions, was the Grand Hotel Paradiso in Passo Tonale. with 1,600 families benefitting from the excellent facilities on offer. Bulgaria was also a family destination of choice – The Rila in Borovets was the second favourite hotel for Crystal customers, whilst the second favourite resort was La Plagne, France.
The resort of Borovets in Bulgaria also saw a substantial increase in visitors as did the Finnish resort of Ruka. In total, Crystal customers travelling with families booked over 700 childcare places for winter 2018/19.
Ski couples’ favourite hotel in their top destination of Austria was the Tirolerhof in Zell am See and for older couples the resort of Obergurgl came out top. Younger couples opted for the party hotspot of Borovets thanks to its lively nightlife and great value hotels and lift passes.
And it seems it was the season for last minute decisions with late escapes counting for 15% of total bookings in January. February, as ever, was particularly popular for families, particularly in school half term. Those travelling to France bought the most extras including equipment and lift passes and despite it not being the most popular resort for families, Austria had the most sales for ski and snowboard tuition.
Next season is not that far away for many and keen Crystal customers are booking early to secure their preferred destination. The Grand Hotel Paradiso, Passo Tonale, Italy is already a very popular choice and these early bookers are just counting down the days until they hit the slopes! Customers in the north still favour Austria but the southerners have mixed it up a bit and Italy and Finland are currently leading the way.
Crystal has introduced a new resort in Italy for next winter. Drei Zinnen is home to high quality hotels and offers good quality skiing. The resort is known for its family friendly character and skiers can make the most of this new resort with flights from Birmingham, Bristol, Edinburgh, London Gatwick and Manchester airports.
Chris Logan, Managing Director at Crystal Ski Holidays said: “This season has been a great one for Crystal and we enjoy celebrating our successes and looking back at trends and statistics. They help us decide what we can do even better and we already have some great plans for next season.
“Our winter 2019/20 ski holidays are now on sale and we are already counting down the days to the slopes reopening. We have already announced new flight routes, new childcare clubs, a new resort and a revamped chalet product, so we are really looking forward to next season.”