The latest Experian Hitwise Top 10 Awards List for Snow Sports proves holidays are still high on consumers’ list of priorities, with four out of 10 being travel brands. Crystal Ski claimed the highest ranking spot for a travel brand on the list (2), beating snow information websites and winter sports retailers. Hitwise recognises the 10 most popular websites in the UK in each of their 160+ categories and are based on market share of UK internet visits from January to December 2011.
“Success has been attributed to the growing strength of the brand, repeat customers and a series of highly successful marketing campaigns,” said David Jarvis, Online Director Specialist Holidays Group and Crystal Ski.
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Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.