Crystal Ski Holidays launches video to build excitement of the ski season ahead.
The branded film, conceptualised, created and produced by the advertising agency Alpha Century and award-winning director James Nunn, launched today on youtube is aimed to catch consumers’ attention as they start making plans for the ski season and ensure they consider Crystal Ski Holidays as their first port of call for organising their trip.
The film was shot in and around London and follows two urban dwellers as they travel separately around the city on an ordinary autumnal day. The consumer is taken through a visual journey, as the two characters sense the pull of the mountain and experience a premonition of the excitement that awaits.
Hugo Feiler, Co-founder at Alpha Century, said: “We are very excited to be working with Crystal Ski Holidays, who were looking to become publishers of quality content and required a model that enables them to create and produce at speed, which is where we fit in.”
Speaking of the work, Crystal head of brand and advertising Anne Williams said: “The Alpha Century team has taken our ‘the mountain is calling’ and created a film that truly captures the excitement and thrill of the ski season.“
The full film can be viewed here: https://www.youtube.com/watch?v=Oyrn_-bayzs
• Creative Agency: Alpha Century
• Creative Director: Barnaby Girling
• Creative/Agency Lead: Giles Smith
• Production Company: Alpha Century
• Director: James Nunn
• Producer: Elliott Tagg
• Editor & Art Director: Louis Tristram
• Account Director: Suzi Napier
• Sound/Audio: Toolshed Music
• Music Track: Frozen Lands composed by Evelyn Glennie, Barrie Gledden, Chris Bussey / Audio Network
• Mountain footage: Jon Moy @ Life Cinematic
About Alpha Century
Alpha Century brings advertising and production together in one agile streamlined process. Founded by advertising executive Hugo Feiler and director Barnaby Girling in 2013, the company creates engaging content for brands serving today’s modern media landscape, ranging from long form dramas and short films to advertising, on a global scale. Working with the directors from the outset, clients benefit from idea to final delivery in a quick seamless manner cutting out many of the layers and complexity associated with traditional agency/production house models and