Digital technology company Purple WiFi is expanding across Europe having won a contract to provide its social WiFi service to Crystal Ski Holidays, the UK’s largest specialist holiday company. The deal, which will see the service being installed across all 78 Crystal Ski chalets in resorts in France, Italy and Austria, ensures Crystal Ski can deliver the free WiFi that customers expect during their ski holiday.
Purple WiFi works through social authentication, where users can log into the free service using their existing Facebook or Twitter details. By “liking” or “following” Crystal Ski on Facebook or Twitter, customers get free access to the internet throughout their stay in a Crystal Ski chalet.
Crystal Ski provides a secure and reliable service for its customers and, in addition, benefits from a dedicated portal where they can gain a deep understanding of their WiFi users, in terms of age and gender, when they log into the service and how often they return. Planned is that Crystal Ski will be able to target its customers with genuinely relevant information, whether relating to local offers within a particular resort or wider brand information.
Commenting on the deal, Gavin Wheeldon, CEO of Purple WiFi, said: “Gone are the days of people switching off from their daily lives while they are on holiday. They now expect WiFi wherever they go and there is a particular expectation around this being a free service when they have invested in great holiday accommodation. Our service not only ticks this box for travellers but also gives Crystal Ski rich analytical data to help them segment and market to their customer base.”
Nikki Hooper, overseas director Crystal Ski adds, “The new WiFi service gives us the opportunity to further enhance Crystal Ski’s commitment to delivering outstanding service for our customers at every touch point. In a digital world we know how much value our customers place on staying connected. We are really excited to be able to add this service to our portfolio.”
Note to editors
ABOUT CRYSTAL SKI HOLIDAYS
TUI Travel PLC is a FTSE 100 leisure travel company listed on the London Stock Exchange. It was formed on 3 September 2007 by the merger of First Choice Holidays PLC and the Tourism Division of TUI AG. The company mainly serves the leisure travel customer and is organised and managed through four business sectors: Mainstream, Accommodation & Destinations, Specialist and Activity and Emerging Markets. The Specialist and Activity sector consists of six divisions: Adventure, Education, Marine, North American Specialist, Sport, and the Specialist Holidays Group (SHG).
SHG consists of 19 businesses operating from the UK and Ireland. Specialist travel experiences include ski holidays, city breaks, luxury mountain hotels and tailor-made trips to the Far East, Africa, Australia or North America. Crystal Ski Holidays is part of SHG with more than 40 years experience of providing ski holidays to three continent and over 130 ski resorts.
For more details and pictures on Crystal Ski Holidays:
Marion Telsnig, firstname.lastname@example.org , 020 8939 5027 , www.crystalski.co.uk
ABOUT PURPLE WiFi
So Purple Group is the umbrella company who own ‘Purple WiFi’, as well as other technology based brands – ‘Purple Tech’ and ‘Purple Studios’.
The group was forged from five established and well respected businesses in 2012. At the heart of their business philosophy is the desire to make technology simple, deliver innovative solutions and provide genuine value to our customers.
Press contact: Anna Simpkins, Dovestone Communication, 07931 375 533