Do you want to be taught to ski by five times Olympian and qualified ski instructor Sir Steve Redgrave? Or would you prefer to see how fast you can ski against professional ski racers? If so, join the event on 5 October at Snozone in Milton Keynes organised as part of the Slide2Sochi Olympic themed road-show.

This event will make a great day out for all the family – even those who have never tried skiing or snowboarding before. As well as the free taster sessions, which are suitable for complete beginners, you can sit in an Olympic Bobsleigh with members of the GB Bobsleigh team.  The more competitive can test their speed against some of the UK’s up and coming top skiers who train at Snozone on a weekly basis: Jess Anderson and Megan Riley will be setting the times on the day.  And, to keep everyone in the mountain mood, there will be an après-ski area featuring the High Society Band playing Tirolean music.

As the 2014 Winter Olympics, to be held in Sochi next February, are approaching fast this event will also be buzzing with Olympic fever. Please wish our British wintersports athletes’ good luck for the Olympic Games by signing the giant Slide2Sochi snowball which is touring the country and will eventually make its way to Sochi.

“I’ve always enjoyed skiing especially with the family” said Sir Steve Redgrave. “My three children love everything about the mountains. My eldest wants to go as fast as possible and has done some ski racing; my next daughter is the complete opposite, very stylish and sedate and my son loves snowboarding and tries to get as much air as possible.

I am delighted to be part of this initiative to help introduce new people to snow sports and it’s also a great way to show our support for our winter Olympic team.”

The event starts at 11am on Saturday 5 October. Admission is on a first come, first served basis and taster sessions can be pre-booked by calling 0871 222 5673. The Snozone Slide2Sochi event is being run by governing body Snowsport England in conjunction with Crystal Ski Holidays and the Tirol Tourist Board.  

For more information visit and for more information about Slide2Sochi road-shows around the country visit


Press contacts:

Betony Garner, Media Officer, GO SKI GO BOARD and Slide2Sochi / 07779 801 691


Marion Telsnig, Head of PR, Crystal Ski Holidays  / 020 8939 5027 / 07814 931 799


Media are invited to the event and Sir Steve Redgrave will be available for interview. Please email or call Betony or Marion if you would like to attend.



*Sir Steve Redgrave is president of BASI (British Association of Snowsports Instructors) and also a qualified BASI instructor. BASI instructors teach recreational ski and snowboard enthusiasts at snowsport centres and dry ski slopes in the UK as well as at ski resorts in 24 countries world-wide.



Snowsport England is the national governing body for snowsport in England or The Slide2Sochi road-shows complement Snowsport England’s new national participation campaign GO SKI GO BOARD,, which is aimed at getting more people into and back into snowsports.



Snozone are the only chain of indoor real snow slopes in the UK and with over 10 years of experience to say we know our snow would be a bit of an understatement. Snozone took over the operation of the indoor slope in Milton Keynes in 2000 and turned it into a hugely successful leisure attraction and sports facility. The business went on to increase the availability of snow sports in England three years later, when the second slope inside Xscape Castleford near Leeds was opened in October 2003, enabling Snozone to offer 26% of the UK population real snow within 2 hours drive of their home.



Crystal Ski Holidays is part of TUI Travel PLC with more than 40 years experience of providing ski holidays to three continent and over 130 ski resorts. TUI Travel PLC is a FTSE 100 leisure travel company listed on the London Stock Exchange. It was formed on 3 September 2007 by the merger of First Choice Holidays PLC and the Tourism Division of TUI AG. The company mainly serves the leisure travel customer. 


TIROL Located in western Austria, the Tirol region is a top winter sports destination, home to over 100 ski resorts, including world famous resorts like St Anton and Kitzbühel, along with long-time British favourites such as Mayrhofen, Obergurgl and Alpbach. Bringing skiers and boarders back year after year is the superbly groomed slopes, genuine hospitality, true mountain charm, high-quality accommodation and affordable prices. The Tirol Tourist Board is based in Innsbruck and is Austria’s leading tourism-marketing organisation. Its role is to position Tirol, the Heart of the Alps as the most desirable Alpine destination. For more information visit

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