Crystal launches winter campaign 17/18 #GetMoreWinter

Crystal Ski Holidays have today unveiled a new campaign video to reach out to new skiers or lapsed skiers who haven’t skied in a while with the aim to get more people interested in skiing holidays.

The objective of the new Crystal video https://www.youtube.com/watch?v=MA4DNNhwUm0 is to remove the barriers of doubts or fears that people have and show how skiing is accessible to anyone – whatever their ability, budget or holiday style.

The concept of the film is to illustrate expectations versus reality – with a voice over narrating the common misconceptions that may be holding people back and the visuals turning those doubts on their head, showing the reality of what’s great about a ski holiday.

Chris Logan, Managing Director Crystal Ski Holidays, explains, We’re really excited to launch our new campaign video. It shows that a ski trip is about more than just the skiing itself. We’ve asked our customers what they love most about their winter experiences, then showcased these for everyone to see – from spending time with loved ones and fabulous food, to sunny days on the hill and snow ball fights. We filmed real people on their ski holidays, capturing real moments on the mountain”.

The film was designed by producer and director Josh Monie and team, shot in Val d’Isère and Tignes in France in March 2017.

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Agency details 

Josh Monie is a producer and director, specialising in creating moving image and photography for a plethora of clients on projects large and small (josh@joshmonie.com).