Lucy joined the business in January 2019 as Head of Marketing at Crystal Ski Holidays and TUI Lakes and Mountains. In her role she oversees the brand and marketing communication strategies. She encourages her team to work with pace, skill and agility – a bit like a black run! The role covers paid, owned and earned channels and includes managing the media agency and the in-house content and design team.

Lucy’s marketing career took off in 2006 when she joined During her time with the company she went on to hold Marketing Manager roles for both the airline and Jet2holidays. After almost a decade of marketing flights, city breaks and package holidays, Lucy’s next step was into the world of sailing holidays. She joined the then TUI owned (now Travelopia) Yacht Charter company, Sunsail as UK Marketing Manager in Summer 2015. Over the next three years Lucy more than dipped her toe into sailing, holding senior marketing roles for both Sunsail and The Moorings including Head of Global Marketing and Head of Marketing for UK and Europe.

For Lucy the most enjoyable holidays are active; from sailing holidays in Greece and Thailand to exploring the Italian lakes in the summer. She loves her ski trips in the winter to France and Austria. It’s all about the sun, sea and ski!