3 September 2019 – Crystal Ski Holidays is launching its new ‘How to Winter’ campaign, inspiring skiers up and down the country as the countdown builds for the upcoming season.

When it comes to a skiing holiday, everyone has their own idea of what the best trip looks like. The ‘How to Winter’ campaign talks to different styles and ski personalities, and celebrates the many different ways to enjoy the mountain.

Everyone is different in their lifestyles and holiday preferences. This seasons campaign recognises and talks to the needs of different skiers. Whether it’s a trip with friends, family or even setting off solo or you are staying in a half-board hotel, self-catering apartment or a cosy chalet, the ‘How to Winter’ videos highlight all the reasons to choose a Crystal Ski Holiday. If you’re new to the slopes or a pro on the pistes there is relatable content to appeal to all igniting the love of ski holidays.

Over the winter Crystal will be sharing five videos in total to inspire customers throughout the season. These videos are: ‘how to explore the mountain’, ‘how to live the chalet life’, ‘how to look like a pro’, ‘how to pack’ and ‘how to après’.

The content will be hosted on the Crystal Ski Holidays YouTube channel and the first video is now live. The remaining videos will appear at different stages throughout the winter. They will all be promoted across Crystal’s social media channels including Twitter, Instagram and Facebook. The videos will also be played in all five Crystal retail hubs to inspire customers who will be speaking to ski experts in store booking their next ski holiday.

Lucy Black, Head of Marketing at Crystal Ski Holidays said: “We know that searches of ‘how to’ are growing year on year and there is a trend in online behaviour for people wanting to learn new skills. With these inspirational videos we want to be at the forefront of people’s mind so that when they think ski, they think Crystal.

We recognise there’s lots of different ways to enjoy the mountain and because Crystal has the widest choice of ski holidays in the market and offer over 120 resorts for our customers to choose from there is something for everyone. There’s no one way to winter but however you do it, do it with Crystal.”